Muri iki gihe, biragoye gutekereza ku buzima bwa buri munsi umuntu adakoresheje urubuga nkoranyambaga. Abantu bazikoresha mu kuvugana n’inshuti n’imiryango, kureba amakuru, kwiga, kureba amashusho, gukurikirana ibyamamare ndetse no gukora ubucuruzi.

Imibare mishya igaragaza ko ku isi hari hafi miliyari 5.79 “user identities” zikoresha imbuga nkoranyambaga. Ibi bingana na 69.9% by’abatuye isi. Gusa “user identities” ntabwo ari ngombwa ko zingana n’abantu nyirizina, kuko umuntu umwe ashobora kugira konti nyinshi.

Dore zimwe mu mbuga zizwi cyane ku isi n’imibare y’abazikoresha.

1. YouTube

YouTube ni imwe mu mbuga zikoreshwa cyane ku isi, cyane cyane mu kureba no gusangiza amashusho.

YouTube yatangaje ko ifite abarenga miliyari 2 bareba amashusho buri kwezi bafite konti zinjiye (logged-in viewers). Mu 2025 kandi yatangaje ko ifite abarenga miliyoni 125 bishyura YouTube Music na Premium, harimo n’abari mu igerageza.

YouTube yatangijwe mu 2005 na Steve Chen, Chad Hurley na Jawed Karim, nyuma igurwa na Google mu 2006. Ubu iri mu bigize Alphabet, sosiyete ya Google.

Umubare w’abantu bafite konti za YouTube zose hamwe ntabwo utangazwa nk’umubare umwe wemewe, bityo ntibyaba ari byo gushyira umubare w’“registered users” tutabifitiye amakuru yizewe.

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2. Facebook

Facebook ni urubuga rwa Meta rumaze imyaka myinshi ruri mu zikomeye cyane ku isi.

Meta ntiyongera gutangaza buri gihe umubare wa Facebook MAU mu buryo bworohereza kugereranya n’izindi mbuga. Ibi ni ingenzi kuko imibare y’abakoresha Facebook ushobora kubona ku mbuga zitandukanye ishobora kuba yaraturutse mu bihe bitandukanye.

Facebook yashinzwe na Mark Zuckerberg hamwe na Eduardo Saverin, Dustin Moskovitz, Andrew McCollum na Chris Hughes mu 2004. Ubu iri muri Meta Platforms.

3. Instagram

Instagram ni urubuga rwa Meta rwibanda cyane ku mafoto, amashusho magufi, Stories na Reels.

Mu Nzeri 2025, Mark Zuckerberg yatangaje ko Instagram yari igeze kuri miliyari 3 z’abakoresha buri kwezi (monthly active users). Iyi mibare yari yazamutse ivuye kuri miliyari zirenga 2 zari zatangajwe mbere.

Instagram yashinzwe na Kevin Systrom na Mike Krieger mu 2010, maze Meta, icyo gihe yitwaga Facebook, iyigura mu 2012 kuri miliyari 1 z’amadolari.

Ku bijyanye n’abafite konti zose hamwe, Instagram ntabwo itangaza umubare wose wa registered accounts ku buryo wakwifashishwa mu kugereranya neza na MAU.

4. WhatsApp

WhatsApp ni imwe mu mbuga zizwi cyane mu butumwa bwihuse, aho abantu bayikoresha mu kohereza messages, gukora calls, video calls, kohereza amafoto, videos n’amadosiye.

WhatsApp iri muri Meta Platforms, nyuma y’uko yaguzwe na Facebook mu 2014.

WhatsApp yageze ku rwego rwa miliyari nyinshi z’abakoresha buri kwezi, ariko Meta ntabwo ikomeza gutangaza buri gihe umubare mushya wa MAU wayo ku buryo bworoshya kugereranya n’izindi platforms.

Ku bijyanye na registered users, nta mubare uhoraho wa konti zose WhatsApp itangaza ku buryo ushobora kugereranywa neza n’imibare ya MAU.

5. TikTok

TikTok ni urubuga rw’amashusho magufi rwakozwe na ByteDance.

Imibare ya 2026 yerekana ko TikTok iri mu mbuga zifite audience nini cyane ku isi. Imibare y’igereranya ishyira umubare w’abakoresha TikTok ku rwego rwa miliyari zirenga 2, nubwo TikTok idatangaza buri gihe MAU yayo ku buryo buhoraho.

TikTok yatangiye kumenyekana ku rwego mpuzamahanga nyuma yo guhurizwa hamwe na Musical.ly, platform nayo yari ifite abakoresha benshi cyane mu rubyiruko.

Nyirayo ni ByteDance, sosiyete y’ikoranabuhanga yashinzwe na Zhang Yiming hamwe n’abandi bashinze ByteDance.

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6. LinkedIn

LinkedIn itandukanye gato n’izindi mbuga kuko yibanda cyane ku kazi, business, networking n’amahirwe y’akazi.

LinkedIn yatangaje ko yari ifite abarenga miliyari 1.3 z’abanyamuryango (members).

Aha ariko hari itandukaniro rikomeye: 1.3 billion members ntabwo bivuze 1.3 billion monthly active users. LinkedIn itangaza cyane umubare w’abanyamuryango, ntabwo itanga MAU ihoraho ishobora kugereranywa n’imibare ya Instagram cyangwa Facebook.

LinkedIn yashinzwe mu 2003, nyuma igurwa na Microsoft mu 2016.

7. Snapchat

Snapchat ni urubuga ruzwi cyane kubera messages, Stories, filters na videos.

Imibare y’igereranya ya 2026 igaragaza Snapchat ifite hafi miliyoni 716 z’abakoresha bakora ku rwego rw’isi.

Snapchat yakozwe na Evan Spiegel, Bobby Murphy na Reggie Brown mu 2011. Sosiyete iri inyuma yayo yitwa Snap Inc.

8. Reddit

Reddit ni urubuga abantu bahuriraho mu matsinda cyangwa communities zitandukanye, bagasangira amakuru, ibitekerezo, amashusho n’ibibazo ku nsanganyamatsiko zitandukanye.

Imibare y’igereranya ya 2026 igaragaza Reddit ifite hafi miliyoni 834 z’abakoresha ku rwego rw’isi.

Reddit yashinzwe mu 2005 na Steve Huffman, Alexis Ohanian na Aaron Swartz. Ubu Reddit ni sosiyete y’ubucuruzi izwi nka Reddit, Inc.

9. Pinterest

Pinterest ikoreshwa cyane mu gushakisha no kubika ibitekerezo bijyanye n’imyambarire, imirimbo, ingendo, amafunguro, business, design n’ibindi.

Imibare y’igereranya ya 2026 igaragaza Pinterest ifite hafi miliyoni 579 z’abakoresha bakora ku rwego rw’isi.

Pinterest yashinzwe na Ben Silbermann, Paul Sciarra na Evan Sharp mu 2010.

10. X

X, yahoze yitwa Twitter, ni urubuga ruzwi cyane mu gusangira ubutumwa bugufi, amakuru, ibiganiro n’ibitekerezo.

Imibare y’igereranya ya 2026 igaragaza X ifite hafi miliyoni 450 z’abakoresha ku rwego rw’isi.

Twitter yashinzwe mu 2006 na Jack Dorsey, Noah Glass, Biz Stone na Evan Williams. Mu 2022, Elon Musk yayiguze maze nyuma izina Twitter rihinduka X.

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Kuki imibare y’izi mbuga itangana neza?

Iyo umuntu arebye imibare y’imbuga nkoranyambaga ashobora kwibaza impamvu platform imwe itanga “members”, indi ikavuga “monthly active users”, indi ikavuga “logged-in viewers”, cyangwa “ad reach”.

Impamvu ni uko buri sosiyete ikoresha uburyo bwayo bwo kubara abakoresha.

Urugero, LinkedIn ivuga cyane “members”, mu gihe YouTube ishobora gutanga umubare w’abantu bareba content buri kwezi bafite konti zinjiye. Naho ubushakashatsi nka DataReportal bushobora gukoresha amakuru y’ibigo bitandukanye kugira ngo bugereranye uko abantu bakoresha imbuga.

Ikindi ni uko umuntu umwe ashobora gukoresha Facebook, WhatsApp, Instagram, TikTok na YouTube icyarimwe. Bityo iyo ufashe imibare ya buri platform ukayiteranya, ntuba ubona umubare w’abantu batandukanye.

Muri rusange, imibare yo mu 2026 yerekana ko social media ikomeje kugira uruhare runini mu buzima bw’abantu. DataReportal ivuga ko user identities zigera kuri miliyari 5.79 ku isi, kandi izo identities ziyongereyeho miliyoni 294 mu mezi 12 yabanje kugeza muri Mata 2026.

Ibi byerekana ko nubwo imbuga nkoranyambaga zimaze imyaka myinshi zihari, abantu ku isi bakomeje kuzishingiraho mu itumanaho, imyidagaduro, ubucuruzi no gusangira amakuru.