Ushobora gufungura urubuga rwa internet, ugasoma inkuru, hanyuma ukabona itangazo ry’ikirango, rya banki cyangwa ry’igicuruzwa runaka. Ushobora kurireba amasegonda make ugakomeza gusoma, utazi ko hari amafaranga ashobora kwinjira kuri nyir’urubuga kubera iryo tangazo.

Ibi ni bumwe mu buryo abantu bashobora kwinjiza amafaranga bakoresheje imbuga za internet. Ariko se ayo mafaranga ava he? Ese umuntu wese ufite website ashobora kuyinjiza, kandi ni iki gituma urubuga rumwe rwinjiza menshi kurusha urundi?

1. Ni nde wishyura amafaranga y’amatangazo ari kuri website?

Iyo ikigo gishaka kumenyekanisha ibicuruzwa cyangwa serivisi zacyo, gishobora kwishyura kugira ngo amatangazo yacyo agaragare ku mbuga abantu basura.

Urugero, ikigo kigurisha mudasobwa gishobora gushaka kugera ku bantu bashakisha amakuru ajyanye n’ikoranabuhanga. Gishobora kwishyura urubuga rwamamaza ibicuruzwa byacyo cyangwa kigakoresha urubuga ruhuza abamamaza n’abafite imbuga.

Iyo serivisi ihuje itangazo n’urubuga rukwiranye na ryo, nyir’urubuga ashobora kubona amafaranga bitewe n’imiterere y’ubwishyu bw’iryo tangazo.

Ibi bisobanura ko amafaranga atajya ava ku muntu usoma inkuru gusa. Akenshi aturuka ku bigo bishaka ko abantu bamenya ibyo bigurisha.

2. Google AdSense ikora ite?

Imwe muri serivisi zizwi zifasha abafite imbuga kwinjiza amafaranga ni Google AdSense.

Nyir’urubuga asaba kwemererwa gukoresha iyo serivisi, hanyuma iyo urubuga rwe rwemewe, agashyiraho uburyo bwa AdSense bwo kwerekana amatangazo. Google ishobora guhuza ayo matangazo n’ibiri ku rubuga ndetse n’abarusura.

Abamamaza batanga amafaranga kugira ngo amatangazo yabo agaragare. Iyo habonetse umwanya wo kuyerekana, sisiteme ishobora kugereranya amatangazo y’abamamaza batandukanye, igahitamo ayujuje ibisabwa kandi afite isoko ryiza kuri uwo mwanya.

Nyir’urubuga akabona amafaranga bitewe n’uburyo amatangazo ye yakoze, nk’uko yagaragajwe cyangwa uko abantu bayakoresheje, hakurikijwe amategeko ya serivisi.

Google ibisobanura mu buryo burambuye hano: 

3. Ese nyir’urubuga ahembwa buri gihe umuntu arusura?

Kuba umuntu yafunguye website ntibivuga ko nyirayo agomba guhita ahabwa amafaranga angana n’umubare w’abasomyi.

Amafaranga ashobora guterwa n’umubare w’amatangazo yerekanwe, ubwoko bwayo, ibiciro abamamaza batanga n’ibindi bipimo by’imikorere y’amatangazo.

Hari amatangazo yinjiriza nyir’urubuga amafaranga hashingiwe ku bantu bayakanze mu buryo bwemewe, mu gihe andi ashobora kwishyurwa hashingiwe ku kwerekanwa kwayo.

Urugero, website ishobora kugira abantu benshi bayisura, ariko amafaranga yinjiza akaguma ari make bitewe n’ubwoko bw’amatangazo ibona n’agaciro abamamaza bashyira ku basomyi bayo.

Ni yo mpamvu umubare w’abasomyi ari ingenzi, ariko ukaba utari wo wenyine ugena amafaranga urubuga ruzinjiza.

4. Website ishobora kwinjiza amafaranga angahe?

Nta mubare umwe uvuga amafaranga buri rubuga rwinjiza kuri buri musomyi. Ariko hari igipimo gifasha nyir’urubuga kugereranya umusaruro wabonye, cyitwa “Page RPM”.

Iki gipimo kigaragaza amafaranga yagereranijwe urubuga rwabonye kuri buri mapaji 1.000 yasuwe. Kiboneka hakoreshwa iyi mibare:

Page RPM = (Amafaranga yagereranijwe ÷ Umubare w’amapaji yasuwe) × 1.000.

Urugero, tuvuge ko urubuga rwabonye amapaji 20.000 yasuwe kandi Page RPM yarwo ari amadolari 1.50. Icyo gihe amafaranga yagereranijwe yaba amadolari 30.

Iyi ni urugero rwo kwerekana uko imibare ikorwa, si igipimo cy’amafaranga website igomba kubona. Page RPM ishobora kuba hejuru cyangwa hasi cyane bitewe n’urubuga, abasomyi barwo n’amatangazo rurimo.

5. Kuki website imwe yinjiza menshi kurusha indi?

Hari ibintu byinshi bishobora gutuma imbuga ebyiri zifite umubare usa w’abasomyi zitinjiza amafaranga angana.

Icya mbere ni aho abasomyi baturuka. Abamamaza bashobora kwishyura ibiciro bitandukanye bitewe n’isoko n’abantu bashaka kugeraho.

Icya kabiri ni ubwoko bw’amakuru urubuga rutangaza. Ingingo zimwe zishobora gukurura abamamaza benshi cyangwa abiteguye kwishyura amafaranga menshi kurusha izindi.

Icya gatatu ni uburyo urubuga ruteguye. Iyo rutinda gufunguka, rugora abantu kurusoma cyangwa amatangazo akababuza kubona ibyo bashaka, bishobora kugira ingaruka ku basomyi no ku musaruro.

Ikindi ni ubwiza bw’inkuru. Urubuga rutanga amakuru y’umwimerere, afasha abantu kandi rutuma bashaka kongera kurusura ruba rufite amahirwe meza yo kubaka abasomyi barwo mu gihe kirekire.

6. Ese gushyiraho amatangazo ahantu hose bituma amafaranga yiyongera?

Iyo amatangazo abaye menshi cyane, ashobora gutuma abasomyi barambirwa, urubuga rugatinda cyangwa abantu bakareka kurusoma. Ibyo bishobora kugabanya amahirwe yo gukomeza kugira abasomyi.

Nyir’urubuga aba agomba gushaka uburinganire hagati yo kubona amafaranga no guha abasomyi umwanya mwiza wo gusoma inkuru.

Ikindi cy’ingenzi ni uko atagomba gukanda amatangazo ye bwite cyangwa gusaba abantu kuyakanda kugira ngo bamufashe kwinjiza amafaranga. Ibikorwa nk’ibyo bifatwa nko gukanda cyangwa kureba amatangazo mu buryo butemewe, bikaba bishobora gutuma Google ihagarika amatangazo cyangwa ikanafunga konti ya AdSense.

7. Ese Google AdSense ni yo nzira yonyine yo kwinjiza amafaranga kuri website?

Website ishobora kwinjiza amafaranga mu bundi buryo, bitewe n’ibyo itangaza n’abantu igera ho.

Ishobora kwakira amatangazo y’ibigo biyishyura mu buryo butaziguye, igakora inkuru z’ubufatanye bwishyuwe, cyangwa igashyiraho amahuza y’ibicuruzwa ku buryo ishobora guhembwa igihe umusomyi aguze binyuze kuri yo.

Urugero, website ivuga ku ikoranabuhanga ishobora gukorana n’iduka rigurisha mudasobwa, rikishyura kugira ngo ryamamaze ibicuruzwa byaryo ku rubuga. Iyo ayo masezerano akozwe neza kandi agatandukanywa n’inkuru zisanzwe, ashobora kuba ubundi buryo bwo kwinjiza amafaranga.

Buri buryo bugira ibisabwa n’ingaruka zabwo, kandi nyir’urubuga agomba kugaragaza mu buryo buboneye igihe yakiriye amafaranga yo kwamamaza.

8. Ni iki website isabwa mbere yo gutangira kwinjiza amafaranga?

Kugira ngo urubuga rwemererwe gukoresha AdSense, rugomba kuba rufite ibikubiyeho by’umwimerere kandi bifitiye abasomyi akamaro, rukaba rworoshye gukoresha kandi rukubahiriza amategeko agenga amatangazo.

Nyir’urubuga agomba kandi kuba ashobora kugenzura urubuga rwe no gushyiraho kode ya serivisi aho bikenewe. Kuba urubuga rufite abasomyi benshi gusa ntibihagije kugira ngo rwemererwe.

Hari n’amategeko ajyanye n’imyaka: Google isaba ko umuntu ufungura konti ye bwite ya AdSense aba afite nibura imyaka 18. Abatarayuzuza bashobora kwitabaza umubyeyi cyangwa umurera w’imyaka y’ubukure, akiyandikisha akoresheje konti ye bwite, kandi ubwishyu bukajya kuri uwo muntu mukuru.

Ku muntu ushaka kubaka urubuga ruzajya rwinjiza amafaranga, intangiriro nziza si uguhita atekereza ku matangazo gusa. Ni ugukora inkuru zifasha abantu, kunoza uburyo urubuga rukora no kubaka abasomyi bazajya barugarukaho.

Mu gihe abasomyi biyongera kandi urubuga rugakomeza kubaha amakuru y’ingenzi, amatangazo ashobora guhinduka imwe mu nkomoko y’amafaranga arufasha gukomeza gukora no kwaguka.